WILD DUCK JEANS is denim made with care for both tradition and the future. Inspired by vintage authenticity and driven by sustainability, it’s crafted using 40% recycled cotton fibers that would normally go to waste.
This blend of reclaimed and regenerated cotton creates a fabric with natural texture, soft nep, and a warm, handmade feel. Over time, the denim develops more character, becoming uniquely yours with every wear.
By turning discarded cotton into something new, WILD DUCK JEANS captures the beauty of imperfection and depth. The GREEN LABEL stands for BIG JOHN’s ongoing commitment to sustainable craftsmanship and harmony with nature.